Bahnhofstrasse Brands: How Top Watchmakers Showcase the Power of Trademarks

In June, while visiting Zürich, I took a walk along Bahnhofstrasse, one of the most renowned luxury shopping streets in the world.
Ford Trademarks “Model E”

Ford Motor Company has recently filed a trademark application for “Model E” in Mexico. This move has started speculation about the automaker’s electric vehicle strategy in the country. 🧐
Trademark Tips For Small Enterprenuers

You already know what challenges small entrepreneurs face in the world of trademarks.
🤔So what can they do to defend their brand if someone else has registered it as a trade mark and the small entrepreneur has merely used it previously without registering it?
Big Spoon vs. Big Spoon: Small Business Faces Trademark Heat

https://kbztrademark.com/wp-content/uploads/2025/06/bif-spoons-battle-video.mp4 Big Spoon Battle! 🌶🥜⚖ A small chili crisp company, Big Spoon Sauce Co., is in a fiery 🔥 trademark battle with the national nut butter brand, Big Spoon Roasters. The larger company alleges the similar name leads to consumer confusion. 😵💫 Big Spoon Sauce Co. argues that “Big Spoon” is a common term 👋 […]
How does Lady Gaga protect her brand?

Her company, Ate My Heart Inc, has registered a number of trademarks covering various categories of products and services around the world.