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Welcome to our blog dedicated to the fascinating world of trade marks! We are here to provide you with the latest information and valuable tips in the field of trade mark protection. Our team of experts shares knowledge about the registration process, effective monitoring, and strategies for enforcing legal aspects of trade marks.

Ford Trademarks “Model E”

Ford Motor Company has recently filed a trademark application for "Model E" in Mexico. This move has started speculation about the automaker's electric vehicle strategy in the country. 🧐

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Amazon vs Lifestyle Equities

Amazon has been ordered to pay 30 million pounds in damages for trademark infringement in India! The case involved the "Beverly Hills Polo Club" brand, whose iconic logo was allegedly...

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PRADA Nears Acquisition of Versace

PRADA S.p.A., the iconic Italian luxury fashion house, is reportedly close to finalizing a deal to acquire Versace from Capri Holdings Ltd. for approximately €1.5 billion ($1.6 billion) 💶💸. This...

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Bahnhofstrasse Brands: How Top Watchmakers Showcase the Power of Trademarks

In June, while visiting Zürich, I took a walk along Bahnhofstrasse, one of the most renowned luxury shopping streets in the world....

Ford Trademarks “Model E”

Ford Motor Company has recently filed a trademark application for "Model E" in Mexico. This move has started speculation about the automaker's electric vehicle strategy in the country. 🧐...

Trademark Tips For Small Enterprenuers

You already know what challenges small entrepreneurs face in the world of trademarks. 🤔So what can they do to defend their brand if someone else has registered it as a trade mark and the small entrepreneur has merely used it...

Big Spoon vs. Big Spoon: Small Business Faces Trademark Heat

How does Lady Gaga protect her brand?

Her company, Ate My Heart Inc, has registered a number of trademarks covering various categories of products and services around the world....

Lady Gaga Sued for $100M Over ‘Mayhem’ Logo Trademark Dispute

Lady Gaga is being sued! ⚖️🎤 Recently, Californian surfing company, Lost International, filed a 💵💰 $100 million lawsuit against Lady Gaga, accusing her of trademark infringement. 📛...

Huawei in Shenzhen: How Trademarks Drive Global Tech Leadership

The bold and modern HUAWEI wordmark, displayed on this sleek glass façade, is more than just a logo- it symbolises innovation, ambition, and technological leadership....

How could you protect your surname in the form of a trademark?

Let’s talk about this using the example of Rihanna, or rather Robyn Rihanna Fenty, who filed a lawsuit against her father, Ronald Fenty, accusing him of illegally using the name ‘Fenty’ in the operations of his company, Fenty Entertainment. ⚖...

Lamar Jackson vs. Dale Jr.: Trademark Showdown Over the Iconic No. 8

Lamar Jackson's No. 8 NFL star Lamar Jackson is locked in a trademark battle for the iconic No. 8 as NASCAR legend Dale Earnhardt Jr. is seeking to update his own No. 8 trademark, prompting Jackson to defend his claim...

McDonald’s x Minecraft: A Trademark-Powered Brand Collab

Big news in the brand world! McDonald's and the new "A Minecraft Movie" have teamed up, and it's pretty interesting. We took a look at how they're working together, especially when it comes to trademarks....

A Minecraft Movie: Embracing Creativity with a Clever Title Twist

The wait is over! A Minecraft movie has finally hit theaters. But did you ever wonder why it's titled A Minecraft Movie and not The? 🤔 There's a reason for that!...

The Importance of Registered Trademarks on Alibaba

Trading on Alibaba.com can be a lucrative opportunity, but it's crucial to have a registered trademark® to protect your products and listings. Without a registered trademark®, you risk having your listings blocked by the marketplace provider due to claims from...

Amazon vs Lifestyle Equities

Amazon has been ordered to pay 30 million pounds in damages for trademark infringement in India! The case involved the "Beverly Hills Polo Club" brand, whose iconic logo was allegedly copied and used on clothes sold on Amazon's platform....

Marvel Magic at Disneyland Paris: How Disney Protects Its Superhero Universe

Here I am, pointing at the incredible Avengers aircraft in the Avengers Zone at Disneyland Paris ! 🛩️💥 Did you know that Disney has secured the trademarks and copyrights to the entire Marvel franchise?...

‘Super Hero’ Set Free: Marvel and DC Lose Trademark Monopoly

A breakthrough decision in the world of comics! 🌟📚 The United States Patent and Trademark Office USPTO has recently cancelled four ‘Super Hero’ trademarks owned by Marvel and DC Comics. The application to cancel them was filed by London-based comic...

Exploring Disney’s Hotel New York – The Art of Marvel in Paris

If you're a Marvel fan, Disney's Hotel New York - The Art of Marvel in Paris is a must-visit destination. This four-star hotel, located just a short walk from Disneyland Paris, immerses guests in the world of Marvel superheroes....

Apple vs. Samsung: The Epic Trademark Battles!

Ready for a tech showdown? Apple and Samsung have been at the center of numerous trademark disputes over smartphone designs. 📱💥...

Versace Joins Prada: A New Chapter for Iconic Fashion Trademarks

Continuing my exploration of iconic trademarks, I had the pleasure of visiting the Versace store at Marina Bay Sands Shopping Mall during my trip to Singapore. 🏬 The bold Medusa logo stood out, symbolizing Versace's captivating beauty and unique style....

PRADA Nears Acquisition of Versace

PRADA S.p.A., the iconic Italian luxury fashion house, is reportedly close to finalizing a deal to acquire Versace from Capri Holdings Ltd. for approximately €1.5 billion ($1.6 billion) 💶💸. This acquisition would unite two of Italy's most renowned fashion brands,...

Prada’s Prestige and Versace’s Uncertainty: Trademarks in the Spotlight

While in Singapore during my participation in INTA Singapore in 2023, I had the pleasure of visiting the iconic PRADA store at Paragon Shopping Mall. 🏬 Standing in front of the store, I admired the elegant Prada logo, reflecting on...

Universal Studios Eyes UK Expansion with Trademark Filing

Universal Studios is making moves that suggest a potential UK theme park. They've recently applied to trademark their name in the UK, covering everything from amusement park services 🎠 and restaurants 🍽 to live shows 🎭 and even guided tours...

Off-White™: How Trademarks Shape a Global Streetwear Icon

Standing in front of the iconic Off-White™ store at Paragon Shopping Mall in Singapore, pointing to one of the most recognizable fashion brands in the world! 🌍...

Coffee Clash: ZARA vs. Zicaffe

Are the marks ‘ZACAFFE’ and ‘ZICAFFE’ similar? 🤔 The European Union Intellectual Property Office will be confronted with this question. 🏛...

Trademark Spotlight: Gucci

During my visit to Shenzhen, I stopped by the impressive Gucci boutique. This brand is a perfect example of how trademarks embody luxury and exclusivity....

Legal Feast: Grubhub vs. Home Chef in Trademark Showdown

Grubhub and Homechef - Đồ bếp tốt recently faced off in a trademark dispute. Home Chef, known for its meal kits, utilizes a "HC HOME" mark, while Grubhub, a food delivery giant, introduced a logo featuring a stylized "HOUSE" element....

Alpine: A Legendary Brand with Iconic Trademarks

The Alpine brand is a legend in the world of sports cars and embodies light, dynamic, and innovative cars, which makes it highly recognisable all over the world! 🚗✨...

Haribo’s Bear Outline Secures Trademark Protection in EUIPO Ruling

Do the outlines of the Haribo Deutschland bear have distinctive character? 🤔 From a recent decision issued by the EUIPO it seems that yes! ✅...

Thatchers Wins Trademark Battle Against Aldi Over Cider Packaging

In a landmark ruling, the Court of Appeal sided with Thatchers Cider 🍏 in its recently ongoing trademark battle against Aldi....

Honored to be Named in the World Trademark Review 1000

I am honoured to share that I have been recognised in this year's World Trademark Review 1000: The World's Leading Trademark Professionals!...

Alpine’s Journey and Legal Protections

In recent years, Renault has revitalized Alpine, uniting Alpine Cars, Renault Sport Cars, and Renault Sport Racing under one innovative brand. They’re now laying the foundations for a new generation of 100% electric cars....