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Welcome to our blog dedicated to the fascinating world of trade marks! We are here to provide you with the latest information and valuable tips in the field of trade mark protection. Our team of experts shares knowledge about the registration process, effective monitoring, and strategies for enforcing legal aspects of trade marks.

Can a Big Brand Steal Your Identity?

What happens when a global giant legally erases your business overnight? 🏢📉 Most people understand standard trademark infringement: a small copycat mimics a famous brand to steal their customers. But...

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Who Will Own Twitter’s Old Trademarks?

WHO WILL TAKE OVER ‘TWITTER’? 🐦⚖️ Following Elon Musk’s rebranding of Twitter to ‘X’, things have become really interesting around the old trademarks! 🔄📉 Due to the rebranding, some of...

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Fairy Tale Characters_ Branding and Trademark Protection

Fairy Tale Characters: Branding and Trademark Protection

Surely you know that using the image of characters well-known and beloved from all kinds of fairy tales is an excellent marketing trick that often contributes to increased sales of such products....

Appealing EUIPO Trademark Refusals: Navigating Your Path to Registration

Have you ever wondered what if the EUIPO refuses to register your trademark™️? Can you then still do something about it? The answer is YES!...
Financial Support for Trademark Registration in the EU

Financial Support for Trademark Registration in the EU

If you are considering registration of a trademark™️ in the European Union, it is important to know about the possibility of obtaining financial support for such a trademark™️ application!...

Understanding Absolute Grounds for Refusal in Trademark Protection

As you surely already know, not all trademarks™️ are accepted by the EUIPO. Absolute grounds for refusal of trademark™️ protection include, inter alia, incompatibility of a sign with public policy or acceptable principles of morality....
Slogans as trademarks

Trademarking Slogans: Navigating the Process and Legal Precedents

Have you ever wondered whether a slogan can be registered as a trademark™️? Slogan is a catchphrase or short phrase that promotes or advertises something and is usually a multi-word sequence conveying a meaning perceived as laudatory or promotional...

Exploring Unconventional Trademarks

You already know the basic types of trademarks - word marks, graphic marks or word and graphic marks as well as examples of them! But have you ever heard about NON-CONVENTIONAL sound trademarks?...

Understanding EU Trademark Application Fees

You already know the requirements that a sign should meet to be registered within the EUIPO as a trade mark. The fees involved in the registration of such a trade mark are also an important issue, so I will tell...
Protect your brand within the European Union

Protect Your Brand With European Union

Today I will tell you how to protect your brand within the European Union. In order to do this, it is necessary to register a trademark with the European Intellectual Property Office, known as the EUIPO. However, it should be...

Iga Świątek Teams Up with LEGO: A Powerful Partnership Inspiring Future Generations

Recently, Iga Świątek 🎾, who is on the list of one hundred most influential people in the world prepared by Time Magazine, has become an amabassador of the LEGO brand in Poland!...

Trademark Collaboration: The Dynamic Synergy of Adidas and Gucci in Co-Branding

In the ever-evolving landscape of commerce, the amalgamation of iconic brands often leads to groundbreaking innovations and trends. Such is the case with the harmonious collaboration between Adidas and Gucci - a convergence of sports and luxury fashion that has...

The Sweet Legacy of SprĂźngli

SprĂźngli is a Swiss luxury confectionery manufacturer and retailer that was founded in 1836 by David SprĂźngli. He bought a confectioner's shop in ZĂźrich and started producing chocolates with his son Rudolf. In 1859, they opened the famous shop on...

Christmas trademarks

Many people believe that Coca-Cola invented Santa Claus, but that’s a myth. The company only made him popular with its ads in the 1920s.🥤 But who has the trade mark rights to this beloved character? And what are the legal...

Navigating Trade Mark Registration in the European Union: Your Comprehensive Guide

Are you looking for a way to protect your brand and distinguish your products or services from those of your competitors in the European Union? If so, you may want to register a trademark with the European Union Intellectual Property...

AI in trade marks

OpenAI, a leading U.S. artificial intelligence firm, is making strategic moves into the Chinese market by filing trademarks for upcoming models, including “GPT-6” and “GPT-7.” Backed by tech giant Microsoft, the company submitted applications in China under class 9 for...

Elon’s ‘X’ Odyssey

Join us as we navigate through the intricate battlefield of digital trade marks today, delving into the unfolding saga of Elon Musk’s twitter rebranding to ‘X.’ The internet is ablaze with discussions, but Musk’s journey into this new territory is...

Monopoly trade mark dispute

Today, let's explore the fascinating story of one of the most beloved board games globally, Monopoly, and the intriguing trade mark dispute that has recently unfolded....

Redbull – colors in trade marks

Today, let's unravel the vibrant world of color trade marks and explore the nuances of registering not just a single color but dynamic combinations that involve specific shapes, proportions, and locations....

Exploring the trade marks of FC Liverpool, Standard Chartered, and Carlsberg

In this edition, we'll unravel the intricate stories behind the trademarked identities of FC Liverpool, Standard Chartered, and Carlsberg, exploring the rich tapestry that intertwines sports, business, and brand recognition....

The Barbie’s world is an empire!

In this edition, we’re taking a deep dive into the fascinating journey of Barbie, one of the best-selling toys and an iconic figure in mass culture. Ruth Handler, the visionary creator, may not have anticipated the global phenomenon her creation...

KIT KAT’s trade mark saga

Have you ever savored the iconic kitkat bars? Nestle sought to trade mark the distinct three-dimensional design – four trapezoidal bars perfectly aligned on a rectangular base – across the European Union. However, this encountered objections, notably from Mondelez UK...