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Welcome to our blog dedicated to the fascinating world of trade marks! We are here to provide you with the latest information and valuable tips in the field of trade mark protection. Our team of experts shares knowledge about the registration process, effective monitoring, and strategies for enforcing legal aspects of trade marks.

Can Fashion Be Toxic?

Can fashion be toxic? According to the latest report on the SHEIN brand, the answer is yes. Research has shown that dangerous chemicals have been detected in some of the...

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Can a Big Brand Steal Your Identity?

What happens when a global giant legally erases your business overnight? 🏢📉 Most people understand standard trademark infringement: a small copycat mimics a famous brand to steal their customers. But...

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Sephora: A Trademark of Trust and Innovation in Beauty

When you see the name Sephora, what comes to mind? Quality👌? Innovation💡? A wide array of beauty products💅? Well, that’s the power of a trade mark™️....

Sephora: A Legacy of Innovation and Trademark Protection

Let’s dive into the history of Sephora, a cosmetics company owned by LVMH ! 📚💄 Sephora was founded in France in 1969 by Dominique Mandonnaud, and the first shop was opened in Paris....

Lindt’s Golden Bunny: A Sweet Triumph in Trademark Protection

During your Easter preparations, you have certainly relished the distinctive Lindt chocolate bunny coming in gold packaging with a red ribbon and a hanging bell. 🐣🐇...

Louis Vuitton Faces Setback in Trademark Battle with NL Loves Vittorio

Louis Vuitton was unsuccessful in a dispute before the EUIPO where it attempted to block the registration of a trade mark consisting of the two letters ‘NL’, together with the words ‘LOVES VITTORIO’....

Louis Vuitton: Vigilant Guardian of Intellectual Property

Louis Vuitton is considered one of the most aggressive and active brands to monitor and enforce its intellectual property rights.🛡️💡...

Oscars and Trademarks: Protecting Hollywood’s Most Prestigious Award

What does the Academy of Motion Picture Arts and Sciences awards ceremony have in common with trademarks? 🏆💡™️...

Defending the Oscar: The Academy’s Fierce Trademark Protection

As you already know, the Academy of Motion Picture Arts and Sciences is entitled to numerous trademark registrations due to its prestige and high recognisability.🎥...

Legal Glamour: Oscar Edition

The Oscars - that dazzling night when Hollywood’s brightest stars take center stage, their gowns and tuxedos shimmering under the spotlight. 🎥🤵‍♂️🤵‍♀️💫...

Tiffany & Co.: The Challenge of Proving Trademark Reputation

You already know what reputable trademarks are!™️🎈 One of them is the trademark of tiffany and co which belongs to lvmh 👜👛👗💃👢👠 But is it difficult to prove such a reputation for a trademark?...

The Power of Color: How Tiffany Blue Became a Trademark Icon

As you already know, colour can also be registered as a trade mark!🎨🔵💙 However, in order to do this, it should be distinctive for the services and goods indicated in the application and this is not always easy to prove....

Apple’s Vision Pro: A New Era of AR/VR with Trademark Protection

These goggles are designed to allow multimedia content 🎥 to be viewed as if it were presented on a giant surrounding screen and the manufacturer itself describes them as the ‘first space computer’ 🚀💻, as they allow you to create...

The Power of Trademarks: Fendi’s Iconic Double F Legacy

Did you know that Fendi’s logo - a double F in a square - was created by Karl Lagerfeld in 1966?...

Trademark Tangle: Roma Costume Sues Fendi and Marc Jacobs

Roma Costumes Inc. filed a lawsuit 🧑🏻‍⚖️👩🏼‍⚖️👨🏽‍⚖️accusing LVMH brands 👠🥿👛 not only of trademark™️ infringement, but also unfair competition, all due to the logo™️used in a collection of ready-to-wear outfits and accessories designed in collaboration between Fendi and Marc Jacobs.💃👗...

KFC vs HFC: Trademark Showdown in Australia

You’re certainly familiar with the KFC trademark, in word or figurative form as well. 🍗™️ And do you know what the internationally known KFC acronym stands for? 🤔 It is Kentucky Fried Chicken! 🐔...

DIOR: Protecting Iconic Fashion Through Intellectual Property Rights

The name DIOR is a registered trademark™️ that protects the identity and reputation of the company and its products. 🛍️...

LVMH: The Powerhouse of Luxury Brands and Intellectual Property Protection

The group consists of as many as 60 different brands, operating in divisions such as clothing 👗, perfume 🌸 or alcoholic beverages 🍷....

Trademark Similarity: How Messi Won the Battle Against MASSI

Thanks to such an interpretation, Lionel Messi was able to register his trademark ‘MESSI’, despite the opposition of the holder of the trade mark ‘MASSI’!...

Hublot Watches: The Timeless Blend of Innovation and Elegance

The name Hublot means “porthole” in French, and it reflects the shape of the watch case. But what makes Hublot watches unique is the combination of precious metals and natural rubber straps....

LEKI Ski Poles: Innovation Through Intellectual Property

Registered community designs safeguard the unique aesthetic of these poles, making them stand out in the market....

Audi Wins Trademark Battle Over Radiator Grilles

Today, we have an interesting topic to discuss that revolves around the automotive industry and intellectual property rights....

Willy Wonka: A Legacy of Imagination and Innovation in Entertainment

In cinemas all over the world 🌍, you can now enjoy the film ‘Wonka’ 🎬, inspired by the unusual character from Roald Dahl’s book ‘Charlie and the Chocolate Factory’ 🍫📖....

Poland Celebrates 32nd WOŚP Final: A Heartfelt Tradition of Hope and Healing

The WOŚP’s symbol, a heart, is more than just a logo. It’s a symbol of hope that’s often seen on medical equipment purchased with funds raised by the foundation....

Trademarks in the Metaverse

Trademarks in such a virtual world will perform the same functions as they do in the real market, so it seems important to protect trademarks in this new space....

OpenAI Targets China: Trademarks for GPT-6 and GPT-7

U.S. AI powerhouse OpenAI 🚀 strategically pursues the Chinese market, filing trademarks for its future models, “GPT-6” and “GPT-7,” backed by Microsoft 💼....

Diesel x Durex: A Groundbreaking Fusion of Fashion and Sexual Health

Throwback to the unique collaboration between Diesel and Durex for Fall/Winter 2023! This partnership was a game-changer in the world of brand collaborations, merging fashion with personal care in an unprecedented way. 🤝...

The Battle Over ‘Deluxe’: Lidl vs. Aldi in a Trademark Dispute

Who is entitled to use the ‘Deluxe’ trademark? 🤔🔖™️ That’s what has been the subject of a dispute between two big companies - Lidl Polska and Aldi Polska . 🏦💼...

The Timeless Legacy and Trademark Protection of Germany’s Iconic Beer: Paulaner

The global popularity of Paulaner is a testament to the strength of a robust trademark....

The Iconic Trademarks of “Friends”: A Dive into the World of TV Series Trademarks

The ‘FRIENDS’ series itself constitutes not only a word but also a word and figurative trademark....

How Coca-Cola and McDonald’s Built a Global Brand Empire Through Strategic Alliance?

You already know the Coca-Cola 🥤 and McDonald’s 🍔 brands as well as their registered trademarks! ™️ But have you ever heard of a Strategic Alliance 🤝 between them??...

Egg-citing Trademark Dispute: Verpoorten vs. Nordik Over Advocaats

Enjoying the Easter weather, I would like to introduce you to a dispute relating to eggs and, more specifically, to the advocaat made from them, i.e. an alcoholic beverage made from eggs, sugar and brandy.🐇🐣🥚🥃...