The Coca-Cola Company is known for its very comprehensive brand protection strategy. This time, The Coca-Cola Company – which also owns the ‘Fanta’ brand – attempted to block the registration...
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Announcing or testing a new business name without legal protection opens the door for competitors to snatch it right out from under you. Under trademark law, an Intent-to-Use (ITU) filing...
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A spicy new move in the beverage world! The Coca-Cola Company has officially submitted a brand-new trademark application for the word „Spricy” with the U.S. Patent and Trademark Office!
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Not only is TikTok stepping up its efforts to protect intellectual property, other e-commerce platforms are also developing similar solutions.
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Social commerce moves at lightning speed. Unlike traditional web stores with static listings, social platforms thrive on short-form video ads, viral trends, and live-stream shopping. Because infringing products can appear...
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TikTok Shop has launched TikTok Real - a global intellectual property protection programme designed to support intellectual property rights holders in combating infringements, including the sale of counterfeit goods.
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The French court – the Versailles Court of Appeal – ruled that the use of slogans referencing Hermès and Birkin on handbags may infringe trademark rights, even if the message...
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Humour is great marketing tool, but using it on commercial goods is incredibly risky. Many creators assume that wrapping a famous logo in a „joke” automatically protects them as a...
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When a traditional store imports inventory, they face strict legal responsibilities to certify that every item is safe, chemical-free, and compliant with local laws. But the rise of direct-to-consumer e-commerce...
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The Jack Daniel’s v Bad Spaniels case shows that a successful parody is not always entirely legally safe. In this case, the parties were Jack Daniel’s, with its trademarks and...
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We have received, directly from Swim Shady Pty Ltd, the latest decision from the Australian Trade Marks Office regarding the SHADY and SHADY LIMITED trade marks, owned by Marshall B....
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Why would a brand license its famous name for "free" with zero royalties? It sounds like a generous gift, but in trademark law, "free" never means "uncontrolled." In fact, giving...
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Can fashion be toxic? According to the latest report on the SHEIN brand, the answer is yes. Research has shown that dangerous chemicals have been detected in some of the...
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Florida Governor just signed a bill to rename Palm Beach International Airport after President Trump - but there’s a massive legal twist!
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What happens when a global giant legally erases your business overnight? 🏢📉 Most people understand standard trademark infringement: a small copycat mimics a famous brand to steal their customers. But...
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Is your old brand name sitting on a shelf gathering dust? ⏳⚠️ In the world of Intellectual Property, "abandonment" is a very real threat. If you stop using a mark,...
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Have you heard about the case Apple vs. iCloud Communications? This is a good example of reverse confusion! In 2011, Apple launched its 'iCloud' service, completely drowning out a small...
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The brand was iconic, but brand recognition did not save the business from trouble. Polaroid filed for bankruptcy in 2001, and in 2008 it ceased production of its iconic instant...
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Trouble in the pop world! 💥 Taylor Swift is being sued by Las Vegas showgirl Maren Wade who claims singer’s latest album infringes on her established brand. 🎰⚖️ Wade, who...
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WHO WILL TAKE OVER ‘TWITTER’? 🐦⚖️ Following Elon Musk’s rebranding of Twitter to ‘X’, things have become really interesting around the old trademarks! 🔄📉 Due to the rebranding, some of...
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