TikTok Shop has launched TikTok Real – a global intellectual property protection programme designed to support intellectual property rights holders in combating infringements, including the sale of counterfeit goods. π‘οΈβ¨
Brands participating in the programme will receive, among other things, faster access to new features in the Intellectual Property Protection Centre, an online authorisation verification tool, and a streamlined process for reporting and removing infringements. β‘π TikTok also promises greater support in detecting suspicious listings and monitoring content, adverts and listings. ππ¦
Initially, it covers 61 brands and operates in regions where TikTok Shop is available. ππ
For trademark owners and brands selling online, this is yet another sign that IP protection on marketplace platforms is becoming increasingly organised – and even more necessary. ππ
