The Coca-Cola Company is known for its very comprehensive brand protection strategy.
This time, The Coca-Cola Company – which also owns the ‘Fanta’ brand – attempted to block the registration of the FANTOLA trademarks for various snacks and beverages, owned by the Russian company Aqualife.
Announcing or testing a new business name without legal protection opens the door for competitors to snatch it right out from under you.
Under trademark law, an Intent-to-Use (ITU) filing allows you to lock down priority rights to your name while your product is still in development!
A spicy new move in the beverage world!
The Coca-Cola Company has officially submitted a brand-new trademark application for the word „Spricy” with the U.S. Patent and Trademark Office!
Not only is TikTok stepping up its efforts to protect intellectual property, other e-commerce platforms are also developing similar solutions.
Social commerce moves at lightning speed. Unlike traditional web stores with static listings, social platforms thrive on short-form video ads, viral trends, and live-stream shopping.
Because infringing products can appear and disappear in hours, traditional manual „Notice-and-Takedown” enforcement is no longer enough to protect your revenue and reputation.
TikTok Shop has launched TikTok Real – a global intellectual property protection programme designed to support intellectual property rights holders in combating infringements, including the sale of counterfeit goods.
