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Welcome to our blog dedicated to the fascinating world of trade marks! We are here to provide you with the latest information and valuable tips in the field of trade mark protection. Our team of experts shares knowledge about the registration process, effective monitoring, and strategies for enforcing legal aspects of trade marks.

Jimmy Choo: Elevating Market Presence Through Trademark Protection

You already know that the fashion house Jjimmy Choo 💼 invests considerable financial resources 💰 in protecting its intellectual property rights, including through the protection of its trade marks! 💡™️...

Jimmy Choo: The Art of Luxury and Trademark Protection

Jimmy Choo is an international fashion house 🏢 that has been in business since 1996, having been founded by Malaysian designer Jimmy Choo and British fashion editor @tamaramellon who together founded Jimmy Choo Ltd. 🤝...

Bvlgari’s Judicial Victory

You already know how popular and recognised the Bvlgari brand is! 💎...

BVLGARI: Securing Elegance Through Intellectual Property Protection

Let’s take a look into the world of intellectual property in connection with the luxury Italian brand Bvlgari 😍 This brand is recognised all over the world 🌍 and is famous for its exclusive jewellery 💍, accessories 🕶️, or perfumes...

Protecting Luxury: How Burberry Secures Its Iconic Brand Worldwide

We all know the British brand Burberry, a symbol of chic, class, and elegance? 👑 Burberry was founded in 1856 by Thomas Burberry....

TRADEMARK TALK: Dive Into Branding And Identity With Burberry

You already know how much pressure British fashion house Burberry places on protecting its intellectual property rights! 🛡️...

TRADEMARK TALES: Burberry’s Logo Journey From Past to Present

Surely you’ve seen the Burberry logo 🛡️ - created in 1901, featuring a knight 🏇 with the letter ‘B’ and the Latin word ‘Prorsum’, meaning ‘forward’ ⏩....

A Protracted Legal Battle: Hermes vs Buti

In order to protect its position in the market, the Hermes fashion house sometimes needs to engage in numerous legal disputes. 😓...

TRADEMARK TALK: Dive Into Branding And Identity With Hermes

As you already know, the Hermes fashion house 🏠 has enjoyed great popularity around the world 🌍 for almost 190 years, focusing heavily on securing its intellectual property rights!🛡️...

Luxury, Innovation, History: The World Of Hermès

Discover the history of the Hermès logo! 📜 Founded in Paris in 1837, Hermès began as a workshop specializing in saddles and harnesses for carriages 🐎🛠️....

Fendi’s Legal Battle: Navigating Trademark Challenges in Retail Services

fendi a name synonymous with luxury 👑, elegance 🎩, and groundbreaking designs 🎨, has been at the forefront of the fashion industry since its establishment 🏭....

TRADEMARK TALK: Dive Into Branding And Identity With Fendi

In the heart of Rome, 1925, the Fendi saga began with Adele and Edoardo Fendi opening a small fur and leather shop 🏬. Their commitment to quality and innovation 🌟 quickly set them apart, crafting exceptional fur garments that garnered...

Guarding Heritage, Defending Luxury: Fendi’s Trademark Tale

Fendi an Italian luxury fashion house 👜, is renowned for its fur, ready-to-wear, leather goods, shoes 👠, fragrances, eyewear 🕶️, timepieces ⌚, and accessories....

Trademark Triumph: Chanel Secures Rights in U.S. Court Ruling

You already know about chanel high brand recognisability around the world 🌍. In order to maintain such an established position, CHANEL Inc. often gets into various trademark disputes ™️⚖️....

Chanel: Setting The Standard In Trademark Luxury

We remain in the world of luxury brands! 💎 Today we would like to present the Chanel brand which is a symbol of luxury, class and elegance! 🌟👜...

Guard Your Trademark: The Dior Case

Dior is a symbol not only of high fashion, but also of elegance and luxury. 👗💎 With this, it also attracts customers from all over the world, and therefore needs to protect its position in global markets. 🌍...

TRADEMARK TALK: Dive Into Branding And Identity With Dior

The Dior brand is much more than a simple logo.🌟 Founded in 1947 by Christian Dior, the original logo was elegant writing that accompanied the revolutionary “New Look” collection. 🎩👗...

TRADEMARK TALK: Dive Into Branding And Identity With Calvin Klein

Surely, many times you have come across the famous Calvin Klein brand logo! 🕶️ Did you know that it is a registered trademark? ™️...

TRADEMARK TALK: Dive Into Branding And Identity With CHANEL

Surely you have come across the trademark “CHANEL N°5” many times! 😊 The owner of its registration is Chanel Inc. 👑 What is the story behind its creation? 🌟...

Dior’s Triumph: Landmark Trademark Victory in China

Did you know about the fascinating court case involving the iconic fashion house, Dior ? 🏰...

Calvin Klein: Triumphs in Trademark Protection and Fashion Disputes

The company offers a wide range of products - not only clothing 👗 or accessories 🕶️, but also perfumes 🌸 or home furnishings 🛋️ and decorative items 🖼️....

Sephora: A Trademark of Trust and Innovation in Beauty

When you see the name Sephora, what comes to mind? Quality👌? Innovation💡? A wide array of beauty products💅? Well, that’s the power of a trade mark™️....

Sephora: A Legacy of Innovation and Trademark Protection

Let’s dive into the history of Sephora, a cosmetics company owned by LVMH ! 📚💄 Sephora was founded in France in 1969 by Dominique Mandonnaud, and the first shop was opened in Paris....

Lindt’s Golden Bunny: A Sweet Triumph in Trademark Protection

During your Easter preparations, you have certainly relished the distinctive Lindt chocolate bunny coming in gold packaging with a red ribbon and a hanging bell. 🐣🐇...

Louis Vuitton Faces Setback in Trademark Battle with NL Loves Vittorio

Louis Vuitton was unsuccessful in a dispute before the EUIPO where it attempted to block the registration of a trade mark consisting of the two letters ‘NL’, together with the words ‘LOVES VITTORIO’....

Louis Vuitton: Vigilant Guardian of Intellectual Property

Louis Vuitton is considered one of the most aggressive and active brands to monitor and enforce its intellectual property rights.🛡️💡...

Oscars and Trademarks: Protecting Hollywood’s Most Prestigious Award

What does the Academy of Motion Picture Arts and Sciences awards ceremony have in common with trademarks? 🏆💡™️...

Defending the Oscar: The Academy’s Fierce Trademark Protection

As you already know, the Academy of Motion Picture Arts and Sciences is entitled to numerous trademark registrations due to its prestige and high recognisability.🎥...

Legal Glamour: Oscar Edition

The Oscars - that dazzling night when Hollywood’s brightest stars take center stage, their gowns and tuxedos shimmering under the spotlight. 🎥🤵‍♂️🤵‍♀️💫...

Tiffany & Co.: The Challenge of Proving Trademark Reputation

You already know what reputable trademarks are!™️🎈 One of them is the trademark of tiffany and co which belongs to lvmh 👜👛👗💃👢👠 But is it difficult to prove such a reputation for a trademark?...