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Welcome to our blog dedicated to the fascinating world of trade marks! We are here to provide you with the latest information and valuable tips in the field of trade mark protection. Our team of experts shares knowledge about the registration process, effective monitoring, and strategies for enforcing legal aspects of trade marks.

Renault’s IP Strategy: Safeguarding Innovation and Market Strength

RENAULT is one of the brands available within the Pietrzak Group. 🔒 And how does @renaultgroup s.a.s. ensure the protection of its intellectual property rights?...

Balenciaga’s Impact: A Gen Z Favorite in U.S. Luxury Fashion

Did you know that Balenciaga is recognized by over 60% of luxury fashion owners in the U.S.? 🇺🇸 This iconic brand scores its highest among Gen Z, with 14% of U.S. luxury fashion owners owning a piece by Balenciaga. 👗...

Balenciaga Triumphs Over Birkenstock: Furry Sandals Design Invalidated

Balenciaga filed an application to invalidate the design of furry sandals registered by Birkenstock, referring in its argument to the lack of individual character and the existence of similar sandals offered on Amazon ’s French marketplace site since 2018....

Dacia’s Global Rise: Market Growth and the Power of Intellectual Property

Brand Evolution and Market Presence 🚗🌍 Since its acquisition by Renault in 1999, Dacia has transformed from a local Romanian 🇷🇴 manufacturer to a major player in the European market🇪🇺....

Dacia’s New Look: Revamping the Brand with Trademark Protection

In a world of changing trends, it is important to keep up with the times in order to maintain a strong position in the market. 🌍 The Dacia brand is fully aware of this, having revealed itself in a new...

Brand Value Showdown: Dacia vs. Citroen in 2024

In 2024, the brand value of Dacia stands at USD💰 1.17 billion, reflecting its strong presence in the affordable and reliable vehicle market. Meanwhile, Citroën boasts a brand value of USD💰 1.2 billion, showcasing its continued appeal and innovation in...

Dacia: Protecting Quality and Recognition Through Trademark Registration

Dacia is a brand-famous for producing reliable cars. 🚗✨ To ensure its recognition on the market and to protect it from unfair competition, Dacia registers numerous trademarks at intellectual property offices around the world. 🌍🔒...

Stripe Wars: Nike and Adidas Clash In Court

The world of sportswear has been shaken by a landmark legal battle between two iconic brands, Nike and Adidas. 👟👕 The dispute centered around stripes – a seemingly simple design element that has become a symbol of both companies....

Chanel vs. Huawei: EU Court Rules in Favor of Huawei in Trademark Dispute

Huawei applied to the EUIPO for the registration of a trademark in the form of a circle containing two interlaced curves resembling the letter ‘H’, but the French fashion house Chanel opposed this registration. 🏛️...

Starbucks vs. Starbuds: A Brewing Legal Battle Over Trademark Infringement

Starbucks is brewing up a legal storm! ☕️⚡ Coffee giant Starbucks is locked in a legal battle with the cannabis company, Starbuds. The heart of the dispute? A strikingly similar logo. ☕️🌿...

Louis Vuitton Enters the Digital Age with “Louis The Game” and NFTs

The famous brand Louis Vuitton has decided to make the big leap into the digital age, involving the public in a truly avant-garde way: through a video game. 🎮✨ In fact, “Louis The Game” has been launched. 🚀...

Taylor Swift: Mastering Brand Protection Through Trademarks

Taylor Swift who has recently gained enormous publicity around the world with her sixth concert tour, Eras Tour🎤🌟, is not only considered one of pop music’s most recognizable stars, but is also a perfect example of managing her own brand....

Paris 2024: Trademark Protection at the Heart of the Summer Olympics

Do we get to deal with trademarks during the ongoing Summer Olympics in Paris? 🏟️🇫🇷 The answer is yes! ✔️ As the organiser of the Olympic Games, the Comité International Olympique takes great care to ensure that all intellectual property...

Olympic IP Protection: Ensuring The Integrity Of Global Symbols

How does the International Olympic Committee (IOC) 🌐 ensure the protection of intellectual property rights related to the Olympics 🏅? This is done through the registration of all kinds of trademarks ✔️, designs 🎨, as well as thanks to the...

Olympic Rings: A Symbol of Unity, Diversity, and Trademark Protection

During the ongoing Olympics Games in Paris, you will come across this symbol more than once! 🏅🇫🇷 A white background and blue, black, red, yellow, and green circles intertwined in two rows have been the official logo of the Olympics...

Coach vs. Gap: Legal Battle Over Trademark Infringement Unfolds

A few months ago, Coach sued Gap Inc., claiming that Gap was selling products under the Old Navy brand with the visible word ‘COACH,’ thereby infringing the interests of the Coach brand and seeking to abuse Coach’s goodwill and reputation....

How Coach Protects Its Brand: Trademarks and Designs for Global Success

You already know the brand COACH 👜 - but do you know how it protects its intellectual property rights? 🛡️ Among other things, thanks to the registration of numerous trademarks and designs, to which Coach IP Holdings LLC is entitled....

TRADEMARK TALES: Discover The Authentic Elegance Of Coach

Let’s dive into the history of another luxury fashion brand today: the COACH brand 👜, which has been on the market for more than 80 years 🗓️....

Luxury Fashion Scandal: Dior and Armani Accused of Exploitative Labor Practices

A scandal in the world of luxury fashion brands! 😱 The Milan prosecutor’s office has accused two famous fashion brands, Dior and Giorgio Armani of using exploitative labour practices in the production of luxury handbags. 👜...

Savage x Fenty Under Fire: Rihanna’s Brand Faces Ethical and Environmental Criticism

A controversy has recently arisen over Rihanna’s clothing brand SAVAGE X FENTY 🧥, which was supposed to be inclusive 👥, body positive 👍 and feminist brand 👩, but as it turned out, was not confirmed in reality 😞....
SHEIN & TEMU Face EU Directive Violations

Under Scrutiny: SHEIN & TEMU Face EU Directive Violations

Chinese companies - SHEIN and TEMU , which have gained a lot of popularity recently 📈 - are under the magnifying glass 🔍 of the Polish Office of Competition and Consumer Protection....

Retail Taxidermy: How Intellectual Property Can Revive Bankrupt Brands

The protection of intellectual property rights, including trade marks🔖, designs🎨 or patents📜, is an important element in maintaining market position📈, protection against acts of unfair competition👎, but it can also be a significant factor in the event of a company’s...

UEFA’s Trademark Strategy: Securing EURO 2024 from Counterfeiting and Infringement

You already know that the Union des Associations Européennes de Football (UEFA ) ⚽ is not only known for its excellent organisation of sporting events 🏟️, but is also a role model in the area of intellectual property rights -...

EURO 2024: Protecting Football Glory Through Trademarks

Let’s stay in the world of football excitement for another thrilling event, the European Football Championship 2024 🏆, also referred to as UEFA EURO 2024 Germany 🇩🇪, which is currently being held in Germany....

Copa America: The Intersection of Football and Trademark Protectiona

June is the month of football excitement! 🎉 That’s why today we’re going to tell you about trademarks in the world of football, and in particular the ongoing Copa America tournament! 🏆...

Valentino’s Triumph: Upholding Trademark Integrity in Thailand

In order to maintain its strong position in the global fashion markets, Valentino 💼 not only registers numerous trade marks 📝 but also monitors trade mark infringements on a regular basis, while protecting itself against unfair competition actions 🛡️....

Valentino: Building a Fashion Empire Through Strategic Trademark Protection

Have you already come across the products of the worldwide known Valentino brand? 🌎👜 How does it build its position as one of the leaders in the fashion world? 👗🏆...

Gucci vs. Guess: The Nine-Year Battle Over the Letter ‘G’ Ends in Peace

Gucci and Guess were embroiled in a legal battle that lasted a full nine years! And do you know over what? The letter G! 🤔 The most astonishing part is how this dispute concluded!...

Gucci: Preserving Luxury Through Trademark Protection

You are certainly familiar with the Gucci brand! 😌 The history of the Gucci fashion house 🏰 goes all the way back to 1921, when the brand’s founder Guccio Gucci opened his own leather goods boutique 🛍️ in Florence....

Jimmy Choo’s Trademark Triumph: A Landmark Case in Japan

You already know about the high and recognisable position the Jimmy Choo brand holds on the market 👠, it is famous for all its handmade shoes 👞 and also for its bold style and masterful craftsmanship 🎨....