Let’s take a look into the world of intellectual property in connection with the luxury Italian brand Bvlgari 😍
This brand is recognised all over the world 🌍 and is famous for its exclusive jewellery 💍, accessories 🕶️, or perfumes 🧴.
Due to the unique designs which distinguish BVLGARI products from others on the market, it is necessary to ensure appropriate protection of intellectual property rights, including trademarks! 🔐
The most recognisable trademark that BULGARI S.p.A. owns the rights to is the word mark ‘BVLGARI’ written in a distinctive way using the letter ‘V’ instead of ‘U’. This characteristic lettering evokes associations of elegance and luxury on the relevant public. ✨
So remember, in order to protect your position on the market, you should also take care of the protection of intellectual property rights! 👑
