Following Elon Musk’s rebranding of Twitter to ‘X’, things have become really interesting around the old trademarks! 🔄📉
Due to the rebranding, some of the trademarks associated with the ‘Twitter’ brand may have been abandoned or are at least no longer in active use – and this opens the door for other entities. 🚪🔓
An American start-up, Operation Bluebird, is attempting to capitalise on this situation and is applying to acquire the rights to selected trademarks associated with Twitter.
In practice, this means that if the current owner has indeed stopped using them and is not concerned with protecting them, they may be re-registered by someone else. 🔄 Abandoning a trademark is not just a name change; it also involves a lack of genuine use of the mark in trade and no intention to continue using it. In such a case, protection may lapse! ⏳🚫 This shows that even the biggest brands are not ‘forever’ – if they are no longer used, someone else can take their place and capitalise on the recognition they built up!
