Day: December 16, 2025

From the Pitch to the Register: How Athletes Build Brands Through Trademarks

As you already know, athletes often register trademarks to strengthen their brand!

Registering their name, nickname, distinctive gestures, or logo as a trademark is a way to protect yourself against unauthorized use in the context of clothing, gadgets, cosmetics, or other products.

Premier Inn Wins ‘Rest Easy’ Trademark Battle Against easyGroup

British hotel giant Premier Inn has won a major trademark case against easyGroup, which owns among other things the easyJet airline. 🏆

“Cold Palmer” Trademarked: Smart Legal Move or Brand Power Play?

English midfielder Cole Palmer has successfully registered his iconic nickname, “Cold Palmer” ❄️ as a trademark with the UK Intellectual Property Office. This move grants Palmer an exclusive commercial control over the term, solidifying his status as commercially-aware. 🧠