AI and the Future of Copyright
Jack Dorsey’s tweet to “delete all IP law” was just the beginning of a conversation that AI is forcing us all to have. 🤯 As technology leaps forward, our legal system is being stretched to its limits.
Day: January 8, 2026
Trademark Lookalikes Problem
Can a car company sue a brand for protecting sea lions? 🤯 In trademark law, it’s not always about how similar names are, but about the likelihood of consumer confusion. And the answer is more nuanced than you might think! ⚖
Global Brands Face Local Rules
Global recognition is the dream, but does it guarantee trademark protection? 🤔 The shocking case of TikTok’s ‘well-known trademark’ application in India proves that the answer is a definitive NO. 🤯
The Power of the Logo
Your brand’s logo is more than just a picture – it’s a powerful legal asset! 🛡 Most people know what a logo is, but do you know how it legally protects your business and prevents rip-offs?
Can a Car’s Shape Be a Brand?
Can a car’s unique shape or grille be a brand, just like a logo? 🚗🛡
Yes, but it’s one of the toughest legal hurdles in IP! This is the world of Three-Dimensional Trademarks, where a design must be non-functional and instantly recognized by customers as coming from a single company. 🤯
STOP Brand Expiring
If you stop using your trademark in a foreign country, you could legally lose it! 🤯
This is the scary reality of the “Use It or Lose It” rule that governs trademarks worldwide. When a global brand leaves a market, like Starbucks exiting Russia, they face a ticking clock ⏳ before competitors can snatch their name.
Athletes’ Personal Brands
Every signature pose, nickname, and iconic celebration — from Cold Palmer’s shiver to Ronaldo’s Siuuu! — is a valuable, revenue-generating asset waiting to be protected. The secret weapon that turns temporary fame into a lifelong financial empire? Intellectual Property (IP).