Dupe Culture Meets the Lunchbox: Uncrustables vs. Trader Joe’s

The growing popularity of ‘dupes’ and products inspired by well-known brands shows that even the food sector is not devoid of this trend. 🛒✨

An example would be J. M. Smucker Company v Trader Joe’s Company case, which concerned the infringement of the appearance of the Uncrustables product. 🥪🚫

Free Riding in Action: When ‘Inspired By’ Crosses the Line

One example of such a situation is the case of L’Oréal v Bellure NV (C-487/07), which concerned, among other things, comparative advertising of cheaper perfumes that directly or indirectly “suggested” to consumers that they were equivalent to well-known products.