Trademark dilution is a risky phenomenon… as was discovered by Bayer, which held the rights to the registered trademark “Aspirin”.
Bayer’s brand was protected at the beginning of the 20th century. Everything changed after the First World War, when Bayer lost its rights to the trademark in markets including the USA, the UK, France and Russia.
How can a simple sentence determine the fate of a multi-million dollar brand?
In the dispute over Christian Louboutin’s red sole, what was crucial was not only what was registered as a trademark, but how it was described.
Is your brand name a masterclass in strategy – or a legal dead end? ⚾️⚖️
The recent struggle of the Las Vegas Athletics is a powerful reminder for every founder: when you pick a name, don’t just describe what you do. You need to create a unique identity that only you can own! 🛡️✨
Is your trademark description a legal “blind spot”? ⚖️🔍
One word can be the difference between a multi-million dollar brand and a total loss of exclusivity. In the world of IP, you don’t just own your logo – you own what you write in your registration!
Can the word ‘athletics’ be too generic? It turns out yes, as the Athletics team planning to move to Las Vegas in 2028 recently found out. 📉🏟️
The United States Patent and Trademark Office has once again rejected their application to register the trademarks ‘Las Vegas Athletics’ and ‘Vegas Athletics’ — the reason? 🏛️🚫
ADIDAS HITS A WALL IN THE THREE-STRIPE WAR 👟🛑
Adidas is back in court! The giant sued Hall of Fame Sports Memorabilia over collectible jerseys, claiming they infringe on the iconic three-stripe mark. 👕🇦🇷
