Protect Your Brand With European Union

Have you ever wonder how to protect your brand within the European Union?

In order to do this, it is necessary to register a trademark with the European Intellectual Property Office, known as the EUIPO.

However, it should be emphasized that the sign should meet the following conditions.

Firstly, it should be in a form that enables its representation in the trade mark register, but there is no longer a requirement for a graphic form.

Furthermore, it must have distinctive character, so be capable of distinguishing the goods and services of one company from those of another;

Additionally, it shouldn’t be descriptive of the goods or services for which it is applied for, i.e. refer to characteristics such as their nature, origin, quality, intended purpose or functions.