Understanding Absolute Grounds for Refusal in Trademark Protection

As you surely already know, not all trademarks™️ are accepted🚫 by the EUIPO.

Absolute grounds for refusal🚫 of trademark™️ protection include, inter alia, incompatibility of a sign with public policy or acceptable principles of morality 😇.

Contradiction🔄of a sign with public policy is understood primarily as contradiction with the applicable norms of EU law 🇪🇺⚖️, as well as the legal status established by the EU treaties and EU secondary law.

The criterion of acceptable principles of morality 😇refers to the values generally accepted in society.

Examples of marks which have been refused protection on this ground include: BIN LADIN, ETA or FUCK CANCER.