Fairy Tale Characters: Branding and Trademark Protection

Surely you know that using the image of characters well-known and beloved from all kinds of fairy tales is an excellent marketing trick that often contributes to increased sales of such products.🎠🐉

Fairy tale characters are often protected not only under copyright law, but also under industrial property law, that is, through the trade mark registration rights.©️™️

A trade mark may be registered for, among others, the name of such a fictional character or their image.🌠

Fairy tale characters that have been registered as trademarks include, for example, Mickey Mouse, Spider-Man, Winnie the Pooh, Harry Potter or Bugs Bunny. 🐁🕷️‍♂️🐇

Registering them as a trade mark, undoubtedly helps to increase the scope of their protection. ✨🎩