Exploring Positional Trademarks

Positional trade marks are another group of signs that can be registered as a trade mark.🏿‍♀️♂️™️

Although they are not distinctive themselves, they can function as trade marks by placing graphical elements in a particular place of a given product.👠👟

This is because distinctiveness manifests itself in the fact that such a trade mark, by its placement, deviates from the norm or customs of a particular sector of the market for goods or services.™️📦👔👚👕

Do you have any positional trade marks in mind?™️™️™️You certainly know the distinctive three Adidas stripes featured on this brand’s products, as well as the red sole of fashion house Louboutin’s heels or the red stripe featured in the sole of Prada shoes.👟👠👢