How Coca-Cola and McDonald’s Built a Global Brand Empire Through Strategic Alliance?

You already know the Coca-Cola 🥤 and McDonald’s 🍔 brands as well as their registered trademarks! ™️ But have you ever heard of a Strategic Alliance 🤝 between them?? A strategic alliance is an agreement 📝 between two or more organisations to work together on a specific project 📊 or to share information 📚 or productive resources 🏭. The cooperation between Coca-Cola and McDonald’s, despite the lack of a paper agreement, exists since 1955 📅. This unique relationship between them has enabled them to develop globally 🌍 and learn from each other aspects such as marketing 📈, management 👨‍💼 or promotional methods 📣. Through the example of Coca-Cola and McDonald’s you can see how important cooperation is for building a powerful 💪 and recognisable brand! 🏷️