DIOR: Protecting Iconic Fashion Through Intellectual Property Rights

Did you know that DIOR is one of the most iconic and valuable fashion brands in the world? 🌎👠🛍️👛💄

The name DIOR is a registered trademark™️ that protects the identity and reputation of the company and its products. 🛍️

But DIOR also uses other IP rights, such as design rights, and copyrights, to safeguard its creativity and innovation.

For example, the famous Lady Dior bag, created in 1995, is protected by a design right that covers its distinctive shape, stitching, and metal charms. And the Dior Addict Stellar Shine lipstick, released in 2019, is protected by a copyright that covers its artistic expression, such as the star-shaped engraving and the packaging.

By using these IP rights, DIOR can prevent unauthorized copying, imitation, or counterfeiting of its products, and ensure that its customers enjoy the quality and originality that they expect from the brand. IP rights are essential for the fashion industry, as they foster creativity, innovation, and competition.

If you are interested in learning more about IP rights in the fashion industry don’t forget to follow me on Instagram for more posts about trademarks and IP rights! 📸👠👛