In order to maintain its strong position in the global fashion markets, Valentino 💼 not only registers numerous trade marks 📝 but also monitors trade mark infringements on a regular basis, while protecting itself against unfair competition actions 🛡️.
One such dispute was the case between Valentino S.p.a. and Valentino Rudy before the Supreme Court of Thailand ⚖️, which concerned the registration of the sign “Valentino Rudy”, opposed by Valentino S.p.a. indicating that it might cause confusion 😕 for the relevant public as to the group of VALENTINO’s trade marks and the source of the goods covered by these trade marks.
The Supreme Court of Thailand agreed with Valentino S.p.a. by refusing to register the trade mark ‘Valentino Rudy’ and referred in the ruling to the concept of the VALENTINO – the Italian fashion house family of trade marks 👗.
The Court found that the marks under comparison are similar and therefore likely to cause confusion among the public as to the Valentino S.p.a. group of marks, and that the difference through the addition of the word ‘Rudy’ is insufficient.
That’s how Valentino fashion house achieved success 🏆 in this dispute!