Dacia’s Global Rise: Market Growth and the Power of Intellectual Property

Brand Evolution and Market Presence 🚗🌍

Since its acquisition by Renault in 1999, Dacia has transformed from a local Romanian 🇷🇴 manufacturer to a major player in the European market🇪🇺.

In 2022, Dacia sold 573,800 vehicles, achieving a 6.8% growth 📈 despite a declining market 📉.

This growth underscores the brand’s strong market presence and the value of its IP in maintaining and expanding its market share 💪.