Bahnhofstrasse Brands: How Top Watchmakers Showcase the Power of Trademarks

🧳 In June, while visiting Zürich, I took a walk along Bahnhofstrasse, one of the most renowned luxury shopping streets in the world.

As a trademark lawyer, I couldn’t help but notice how powerfully some of the world’s top watch brands Omega, Rolex and Hublot – use their trademarks. Not just logos on storefronts, but legally protected assets that represent decades of investment in identity, recognition, and reputation.

Each of these marks is instantly recognizable – a reminder that strong trademarks don’t just signal quality, they create value and demand legal protection across jurisdictions.

Zürich offered a clear real-world illustration: trademarks aren’t just about registration – they’re about visibility, strategy, and global enforcement.

🧠 For those building brands or advising clients, ask yourself: Would your trademark stand out on Bahnhofstrasse?