Impossible Foods Loses EU Trademark Battle to Barcelona Bakery

A small Barcelona bakery just pulled off a giant upset against plant-based food giant, Impossible Foods! 🤯

The Silicon Valley titan, famous for its meatless burgers, has already used some aggressive legal tactics in the past (they forced Nestlé to rename their „Incredible Burger”!). Now they challenged the Barcelona bakery’s „Impossible Bakers” trademark. But this time, the EU court pushed back. 🙅‍♀️

The court ruled the bakery’s flying elephant logo 🐘 and emphasis on „Bakers” made their brand distinct enough. They found the word „Impossible” itself has low distinctiveness, often just a promotional term.
This wasn’t just a legal battle; it highlights key differences between U.S. and EU trademark systems. For Impossible Foods, it’s a rare, global branding defeat. What do you think about this „impossible” win? 🏆✨