The Power Behind the Stag: How Jägermeister Protects Its Prestige

How has Jägermeister maintained its strong market position for years? It makes every effort to protect its trademarks and its reputation! 🛡️✨

This is clearly illustrated by a major case against the registration of the Alten Kräuterfrau trademark for alcoholic beverages pending before the EUIPO. After years of litigation, the Board of Appeal recently ruled on the case, finding that Jägermeister had demonstrated that its trademark had a strong position on the German bitter market and that the brand identity could be exploited by the other party. ⚖️📈

The key factor in this case was the reputation of the earlier trademark registered by Jägermeister, which is intended to protect the entrepreneur from the unlawful use of its reputation. 🏆 Jägermeister’s trademark registration isn’t just about a logo; it’s intended to protect the brand from anyone trying to “free ride” or use their hard-earned prestige unlawfully. 🦌🚫

You can see how important it is to protect your brand—not just as a symbol, but as a whole history and identity. Therefore, remember to build your brand’s reputation consciously and ensure that no one uses it wrongfully. ✅ 🛡️