The “Dupe Culture” is taking over the food sector, but there’s a massive legal line between being “inspired by” a brand and committing trademark infringement. 🥪⚔️
In our latest deep-dive, we’re looking at the battle between Smucker’s and Trader Joe’s over the iconic Uncrustables sandwich. It all comes down to a powerful legal concept called Trade Dress. 📦🕵️♂️
“Trade Dress” protects the total look and feel of a product—like its shape, color, and packaging – if that look is unique and non-functional.
Are you building a unique brand or just a copycat? The legal risks are higher than ever! 🛡️🚀
