Hello, everyone! 😊 Welcome to another episode of lawyer_on_trademarks, where I share with you some fascinating stories and facts about trade marks from around the world. 🌎 Today, I want to talk to you about one of my favorite trade marks, which is also one of the most delicious ones: Sprüngli. 🍫
Sprüngli is a Swiss luxury confectionery manufacturer and retailer that was founded in 1836 by David Sprüngli. He bought a confectioner’s shop in Zürich and started producing chocolates with his son Rudolf. In 1859, they opened the famous shop on Paradeplatz, which is still there today. In 1892, the chocolate-producing branch of the business split off from the confectionery and became Lindt & Sprüngli, while the confectionery remained as Confiserie Sprüngli.
Sprüngli is best known for its Luxemburgerli, a form of macarons that were invented by a Sprüngli confectioner from Luxembourg in 1957. They are now the company’s flagship product, and they come in various flavors and colors. 🌈Sprüngli also produces other delicacies, such as pralines, truffles, cakes, pastries, and ice cream, all made from the finest ingredients and with exquisite craftsmanship. 🍰
Sprüngli is a trade mark that represents quality, tradition, and innovation. It is a trade mark that has been passed down from generation to generation, and that has been protected and defended against infringers and imitators. It is a trade mark that has a loyal and global customer base, and that has expanded to 35 retail and café locations across Switzerland, Germany, Austria, and the United Arab Emirates. 🌍
Sprüngli is a trade mark that I admire and enjoy, and I hope you do too. If you ever have a chance to visit Zürich, I highly recommend you to stop by the Sprüngli shop and café on Paradeplatz and treat yourself to some of their heavenly creations. You won’t regret it! 😍
I have a personal connection to this trade mark, as I used to work in Zürich on a huge legal project a few years ago. I visited Sprüngli often and indulged myself with their chocolates and macarons. They always brightened up my day and made me feel happy and relaxed. 😊
Before we dive into the intricacies of trade marks, let’s understand their pivotal role in your business. A trade mark, whether a word, logo, slogan, shape, color, sound, or a combination, identifies and differentiates your products or services. It’s your brand’s identity, safeguarding your reputation and customers. 🚀
Protection: Exclusive rights to use and prevent confusion with similar signs.
Communication: Conveys your message, values, and quality to customers.
Legal Shield: Vital for brand integrity, loyalty, and profit increase. 💰
Registered vs. Unregistered Trade Marks
Registered: Stronger, wider protection, easier to enforce, and defend.
Unregistered: Limited protection, subject to local laws and common law rights.
File an application with the relevant trade mark office.
Provide details like your name, address, sign, products/services, and class.
Pay the application cost, varying by country, region, classes, and sign type. 💵
Examination checks distinctiveness, availability, and lawfulness.
Approved? Receive a trade mark registration certificate.
Rejected? Appeal or file a new.
Registration typically lasts 10 years, renewable indefinitely.
Process duration varies (months to years) based on factors like region and complexity. ⏳
Professionals assisting with filing, search, protection, and enforcement.
Help with transfer, license, opposition, and international registration strategies. 🙋🏻♂️
Preliminary step to assess availability and registrability.
Basic and comprehensive searches reveal potential conflicts and objections. 🔎
Trademarks demand knowledge, skills, and attention.
Avoid common pitfalls, save time, money, and protect your reputation. 💸
For a step-by-step guide on trade mark registration, multiple-class trade marks, special form trade marks, trade mark designs, and overseas registration, follow my account. I’ll share insights on trade mark benefits, costs, services, and showcase examples. 📚
Embark on the journey into the world of trade marks with me. Follow now and gain valuable insights—your business deserves it! 😊
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