The Iconic Trademarks of “Friends”: A Dive into the World of TV Series Trademarks

The ‘FRIENDS’ series itself constitutes not only a word but also a word and figurative trademark.
How Coca-Cola and McDonald’s Built a Global Brand Empire Through Strategic Alliance?

You already know the Coca-Cola 🥤 and McDonald’s 🍔 brands as well as their registered trademarks! ™️
But have you ever heard of a Strategic Alliance 🤝 between them??
Egg-citing Trademark Dispute: Verpoorten vs. Nordik Over Advocaats

Enjoying the Easter weather, I would like to introduce you to a dispute relating to eggs and, more specifically, to the advocaat made from them, i.e. an alcoholic beverage made from eggs, sugar and brandy.🐇🐣🥚🥃
Easter and Trademarks: Protecting Holiday Traditions Worldwide

Various trade marks relating to Easter have been registered at intellectual property offices around the world.🌍
Exploring Positional Trademarks

Positional trade marks are another group of signs that can be registered as a trade mark. Although they are not distinctive themselves, they can function as trade marks by placing graphical elements in a particular place of a given product.
How to register a trademark effectively and quickly?

One of the important elements is the compatibility of the goods and services you indicate in
your application with the Nice Classification, which allows you to better define the goods and
services you want to protect.
Fairy Tale Characters: Branding and Trademark Protection

Surely you know that using the image of characters
well-known and beloved from all kinds of fairy tales is an excellent marketing trick that often contributes to increased sales of such products.
Appealing EUIPO Trademark Refusals: Navigating Your Path to Registration

Have you ever wondered what if the EUIPO refuses to register your trademark™️? Can you then still do something about it? The answer is YES!
Financial Support for Trademark Registration in the EU

If you are considering registration of a trademark™️ in the European Union, it is important to know about
the possibility of obtaining financial support for such
a trademark™️ application!
Understanding Absolute Grounds for Refusal in Trademark Protection

As you surely already know, not all trademarks™️ are accepted by the EUIPO.
Absolute grounds for refusal of trademark™️ protection include, inter alia, incompatibility of a sign with public policy or acceptable principles of morality.