Brand Evolution and Market Presence 🚗🌍
Since its acquisition by Renault in 1999, Dacia has transformed from a local Romanian 🇷🇴 manufacturer to a major player in the European market🇪🇺.
In a world of changing trends, it is important to keep up with the times in order to maintain a strong position in the market. 🌍
The Dacia brand is fully aware of this, having revealed itself in a new appearance – a few years ago – in an effort to change its image. 🚗✨
In 2024, the brand value of Dacia stands at USD💰 1.17 billion, reflecting its strong presence in the affordable and reliable vehicle market.
Meanwhile, Citroën boasts a brand value of USD💰 1.2 billion, showcasing its continued appeal and innovation in the automotive industry.
Dacia is a brand-famous for producing reliable cars. 🚗✨
To ensure its recognition on the market and to protect it from unfair competition, Dacia registers numerous trademarks at intellectual property offices around the world. 🌍🔒
The world of sportswear has been shaken by a landmark legal battle between two iconic brands, Nike and Adidas. 👟👕
The dispute centered around stripes – a seemingly simple design element that has become a symbol of both companies.
Huawei applied to the EUIPO for the registration of a trademark in the form of a circle containing two interlaced curves resembling the letter ‘H’, but the French fashion house Chanel opposed this registration. 🏛️
Starbucks is brewing up a legal storm! ☕️⚡
Coffee giant Starbucks is locked in a legal battle with the cannabis company, Starbuds. The heart of the dispute? A strikingly similar logo. ☕️🌿
The famous brand Louis Vuitton has decided to make the big leap into the digital age, involving the public in a truly avant-garde way: through a video game. 🎮✨ In fact, “Louis The Game” has been launched. 🚀
Taylor Swift who has recently gained enormous publicity around the world with her sixth concert tour, Eras Tour🎤🌟, is not only considered one of pop music’s most recognizable stars, but is also a perfect example of managing her own brand.
Do we get to deal with trademarks during the ongoing Summer Olympics in Paris? 🏟️🇫🇷
The answer is yes! ✔️
As the organiser of the Olympic Games, the Comité International Olympique takes great care to ensure that all intellectual property rights are secured in an appropriate way, including by the registration of trademarks. 📝🔒
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