Let’s take a look into the world of intellectual property in connection with the luxury Italian brand Bvlgari
This brand is recognised all over the world and is famous for its exclusive jewellery
, accessories
, or perfumes
.
Due to the unique designs which distinguish BVLGARI products from others on the market, it is necessary to ensure appropriate protection of intellectual property rights, including trademarks!
The most recognisable trademark that BULGARI S.p.A. owns the rights to is the word mark ‘BVLGARI’ written in a distinctive way using the letter ‘V’ instead of ‘U’. This characteristic lettering evokes associations of elegance and luxury on the relevant public.
So remember, in order to protect your position on the market, you should also take care of the protection of intellectual property rights!