Can a brand sue you even if your logo is “technically” different?

The answer is a resounding YES. In the world of Intellectual Property, there is a concept known as “Riding on the Coattails” (or Free Riding).

This happens when a newcomer doesn’t necessarily copy a logo exactly, but they mimic the “vibe,” prestige, and visual DNA of a market leader to leech off their hard-earned reputation. 🏇🆓

If a brand has built a powerful history and identity, the law gives them a wider “safety zone.” You can’t just use similar fonts, colors, or aesthetics to trick consumers into feeling the same trust they have for the original brand. 🛡️✨

Don’t build your business on someone else’s prestige – build your own! 🚀💪