Can a Car’s Shape Be a Brand?

Can a car’s unique shape or grille be a brand, just like a logo? 🚗🛡

Yes, but it’s one of the toughest legal hurdles in IP! This is the world of Three-Dimensional Trademarks, where a design must be non-functional and instantly recognized by customers as coming from a single company. 🤯

Swipe through to understand the difference between a cool design and a protected trademark, the “Functional Trap,” and why proving Acquired Distinctiveness is the ultimate IP power move for global brands. 👇