Lacoste Wins 23-Year Logo Battle: Why Trademark Protection Matters

After 23 years of litigation, the Delhi High Court ruled in favour of Lacoste in its battle with Crocodile International, prohibiting its competitor from manufacturing, selling, offering for sale, advertising or using the disputed trademark in any manner that constitutes infringement of Lacoste’s trademark rights.
TikTok Creator’s Catchphrase Stolen: Why IP Protection Can’t Wait

It is not only TikTok as a platform that faces challenges related to intellectual property – creators themselves must also increasingly fight for their rights.
Giorgio Armani: A Legacy of Style and Trademark Power

A few days ago passed away the legendary Giorgio Armani – the creator of a fashion empire that for decades was synonymous with elegance and innovation.
Guess, Vogue & AI: When Innovation Clashes with Brand Identity

The August issue of Vogue, which featured a Guess campaign with AI-generated models, sparked a wave of criticism.
Trademark Spotting in Shenzhen – Where Fashion Meets IP

While I was visiting Shenzhen in November 2024 to meet with some of our key clients in the region, I also had the chance to explore the city’s premium fashion districts.
Bahnhofstrasse Brands: How Top Watchmakers Showcase the Power of Trademarks

In June, while visiting Zürich, I took a walk along Bahnhofstrasse, one of the most renowned luxury shopping streets in the world.
Trademark Tips For Small Enterprenuers

You already know what challenges small entrepreneurs face in the world of trademarks.
🤔So what can they do to defend their brand if someone else has registered it as a trade mark and the small entrepreneur has merely used it previously without registering it?
How does Lady Gaga protect her brand?

Her company, Ate My Heart Inc, has registered a number of trademarks covering various categories of products and services around the world.
Huawei in Shenzhen: How Trademarks Drive Global Tech Leadership

The bold and modern HUAWEI wordmark, displayed on this sleek glass façade, is more than just a logo- it symbolises innovation, ambition, and technological leadership.
The Importance of Registered Trademarks on Alibaba

Trading on Alibaba.com can be a lucrative opportunity, but it’s crucial to have a registered trademark® to protect your products and listings. Without a registered trademark®, you risk having your listings blocked by the marketplace provider due to claims from competitors. 🚫