Messi vs. Massi: When Similar Names Don’t Mean Confusion

The Messi vs. Prime dispute isn’t the only trademark battle Lionel Messi has had to fight!
In 2011, Lionel Messi filed an application with EUIPO for the word – figurative mark “MESSI”, primarily for clothing, footwear and sports goods.
Bad Faith in Trademark Law: When Registration Goes Too Far

Do you know when a trademark registration is considered to be in a bad faith?
This is a situation where somebody registers a trademark not to use it, but to harm others, block competition or profit from others’ reputation. Such registration constitutes grounds for invalidation of a trademark.
The Safe Zone: How to Avoid Trade Dress Trouble

The battle between Messi’s Más+ and Logan Paul’s Prime highlights a high-stakes question: How close can you get to a competitor’s look before it becomes illegal? ⚖️
File Before You Fly: Tesla’s Costly Trademark Lesson

Even the world’s most innovative companies can hit a wall when they forget one simple rule: File before you fly. 🚀
Is a 15-Year Wait for a Trademark Legal?

Imagine filing for a brand in 2010 and still not having an answer until 2025. This isn’t a “what if” – it’s a real case that rocked the Indian trademark system.
In today’s fast-moving global economy, your IP protection needs to move as fast as your business. When the system stalls for over a decade, it’s not just an administrative delay – it’s a violation of fundamental rights and a massive risk to your brand’s value.
Dispute Over the “Tesla” Trademark in India!

The Delhi High Court has issued an important ruling in the trademark and domain name dispute between Tesla Inc. and the Indian company Tesla Power India Private Limited.
Inspiration or Counterfeit? Where Exactly Is the Line?

The Adidas vs. Steve Madden case is one of the disputes that shows how thin the line between legal inspiration from trends and infringement of others’ rights can be. For years, Adidas has consistently protected its three-stripe motif – not as a general decorative idea, but as an element that identifies the brand, strongly rooted in the minds of consumers.
Is Your Favorite “dupe” Actually Legal?

The “Dupe Culture” is taking over the food sector, but there’s a massive legal line between being “inspired by” a brand and committing trademark infringement.
Free Riding in Action: When ‘Inspired By’ Crosses the Line

One example of such a situation is the case of L’Oréal v Bellure NV (C-487/07), which concerned, among other things, comparative advertising of cheaper perfumes that directly or indirectly “suggested” to consumers that they were equivalent to well-known products.
Can a brand sue you even if your logo is “technically” different?

The answer is a resounding YES. In the world of Intellectual Property, there is a concept known as “Riding on the Coattails” (or Free Riding).