Aspirin: When a Trademark Becomes a Generic Name

Trademark dilution is a risky phenomenon… as was discovered by Bayer, which held the rights to the registered trademark “Aspirin”.
Bayer’s brand was protected at the beginning of the 20th century. Everything changed after the First World War, when Bayer lost its rights to the trademark in markets including the USA, the UK, France and Russia.
When a Description Defines a Trademark: The Louboutin Lesson

How can a simple sentence determine the fate of a multi-million dollar brand?
In the dispute over Christian Louboutin’s red sole, what was crucial was not only what was registered as a trademark, but how it was described.
Is Your Brand Name a Masterclass in Strategy – or a Legal Dead End?

Is your brand name a masterclass in strategy – or a legal dead end? ⚾️⚖️
The recent struggle of the Las Vegas Athletics is a powerful reminder for every founder: when you pick a name, don’t just describe what you do. You need to create a unique identity that only you can own! 🛡️✨
Is Your Trademark Description a Legal “Blind Spot”?

Is your trademark description a legal “blind spot”? ⚖️🔍
One word can be the difference between a multi-million dollar brand and a total loss of exclusivity. In the world of IP, you don’t just own your logo – you own what you write in your registration!
Messi vs. Massi: When Similar Names Don’t Mean Confusion

The Messi vs. Prime dispute isn’t the only trademark battle Lionel Messi has had to fight!
In 2011, Lionel Messi filed an application with EUIPO for the word – figurative mark “MESSI”, primarily for clothing, footwear and sports goods.
Bad Faith in Trademark Law: When Registration Goes Too Far

Do you know when a trademark registration is considered to be in a bad faith?
This is a situation where somebody registers a trademark not to use it, but to harm others, block competition or profit from others’ reputation. Such registration constitutes grounds for invalidation of a trademark.
The Safe Zone: How to Avoid Trade Dress Trouble

The battle between Messi’s Más+ and Logan Paul’s Prime highlights a high-stakes question: How close can you get to a competitor’s look before it becomes illegal? ⚖️
File Before You Fly: Tesla’s Costly Trademark Lesson

Even the world’s most innovative companies can hit a wall when they forget one simple rule: File before you fly. 🚀
Is a 15-Year Wait for a Trademark Legal?

Imagine filing for a brand in 2010 and still not having an answer until 2025. This isn’t a “what if” – it’s a real case that rocked the Indian trademark system.
In today’s fast-moving global economy, your IP protection needs to move as fast as your business. When the system stalls for over a decade, it’s not just an administrative delay – it’s a violation of fundamental rights and a massive risk to your brand’s value.
Dispute Over the “Tesla” Trademark in India!

The Delhi High Court has issued an important ruling in the trademark and domain name dispute between Tesla Inc. and the Indian company Tesla Power India Private Limited.