Messi vs. Massi: When Similar Names Don’t Mean Confusion

The Messi vs. Prime dispute isn’t the only trademark battle Lionel Messi has had to fight!

In 2011, Lionel Messi filed an application with EUIPO for the word – figurative mark “MESSI”, primarily for clothing, footwear and sports goods.

Bad Faith in Trademark Law: When Registration Goes Too Far

Do you know when a trademark registration is considered to be in a bad faith?

This is a situation where somebody registers a trademark not to use it, but to harm others, block competition or profit from others’ reputation. Such registration constitutes grounds for invalidation of a trademark.

Is a 15-Year Wait for a Trademark Legal?

Imagine filing for a brand in 2010 and still not having an answer until 2025. This isn’t a “what if” – it’s a real case that rocked the Indian trademark system.

In today’s fast-moving global economy, your IP protection needs to move as fast as your business. When the system stalls for over a decade, it’s not just an administrative delay – it’s a violation of fundamental rights and a massive risk to your brand’s value.

Inspiration or Counterfeit? Where Exactly Is the Line?

The Adidas vs. Steve Madden case is one of the disputes that shows how thin the line between legal inspiration from trends and infringement of others’ rights can be. For years, Adidas has consistently protected its three-stripe motif – not as a general decorative idea, but as an element that identifies the brand, strongly rooted in the minds of consumers.

Free Riding in Action: When ‘Inspired By’ Crosses the Line

One example of such a situation is the case of L’Oréal v Bellure NV (C-487/07), which concerned, among other things, comparative advertising of cheaper perfumes that directly or indirectly “suggested” to consumers that they were equivalent to well-known products.