Exploring Positional Trademarks

Exploring Positional Trademarks

Positional trade marks are another group of signs that can be registered as a trade mark. Although they are not distinctive themselves, they can function as trade marks by placing graphical elements in a particular place of a given product.

Trademark Collaboration: The Dynamic Synergy of Adidas and Gucci in Co-Branding

In the ever-evolving landscape of commerce, the amalgamation of iconic brands often leads to groundbreaking innovations and trends. Such is the case with the harmonious collaboration between Adidas and Gucci – a convergence of sports and luxury fashion that has not only redefined the boundaries of co-branding but has also set a new standard for trademark collaboration.

The Sweet Legacy of Sprüngli

Sprüngli is a Swiss luxury confectionery manufacturer and retailer that was founded in 1836 by David Sprüngli. He bought a confectioner’s shop in Zürich and started producing chocolates with his son Rudolf. In 1859, they opened the famous shop on Paradeplatz, which is still there today. In 1892, the chocolate-producing branch of the business split off from the confectionery and became Lindt & Sprüngli, while the confectionery remained as Confiserie Sprüngli.

Christmas trademarks

Many people believe that Coca-Cola invented Santa Claus, but that’s a myth. The company only made him popular with its ads in the 1920s.🥤
But who has the trade mark rights to this beloved character?
And what are the legal challenges behind his image?

AI in trade marks

OpenAI, a leading U.S. artificial intelligence firm, is making strategic moves into the Chinese market by filing trademarks for upcoming models, including “GPT-6” and “GPT-7.” Backed by tech giant Microsoft, the company submitted applications in China under class 9 for scientific instruments and class 42 for technological services.