Easter and Trademarks: Protecting Holiday Traditions Worldwide

Various trade marks relating to Easter have been registered at intellectual property offices around the world.🌍
Exploring Positional Trademarks

Positional trade marks are another group of signs that can be registered as a trade mark. Although they are not distinctive themselves, they can function as trade marks by placing graphical elements in a particular place of a given product.
Appealing EUIPO Trademark Refusals: Navigating Your Path to Registration

Have you ever wondered what if the EUIPO refuses to register your trademark™️? Can you then still do something about it? The answer is YES!
Iga Świątek Teams Up with LEGO: A Powerful Partnership Inspiring Future Generations

Recently, Iga Świątek 🎾, who is on the list of one hundred most influential people in the world prepared by Time Magazine, has become an amabassador of the LEGO brand in Poland!
Trademark Collaboration: The Dynamic Synergy of Adidas and Gucci in Co-Branding

In the ever-evolving landscape of commerce, the amalgamation of iconic brands often leads to groundbreaking innovations and trends. Such is the case with the harmonious collaboration between Adidas and Gucci – a convergence of sports and luxury fashion that has not only redefined the boundaries of co-branding but has also set a new standard for trademark collaboration.
The Sweet Legacy of Sprüngli

Sprüngli is a Swiss luxury confectionery manufacturer and retailer that was founded in 1836 by David Sprüngli. He bought a confectioner’s shop in Zürich and started producing chocolates with his son Rudolf. In 1859, they opened the famous shop on Paradeplatz, which is still there today. In 1892, the chocolate-producing branch of the business split off from the confectionery and became Lindt & Sprüngli, while the confectionery remained as Confiserie Sprüngli.
Christmas trademarks

Many people believe that Coca-Cola invented Santa Claus, but that’s a myth. The company only made him popular with its ads in the 1920s.🥤
But who has the trade mark rights to this beloved character?
And what are the legal challenges behind his image?
AI in trade marks

OpenAI, a leading U.S. artificial intelligence firm, is making strategic moves into the Chinese market by filing trademarks for upcoming models, including “GPT-6” and “GPT-7.” Backed by tech giant Microsoft, the company submitted applications in China under class 9 for scientific instruments and class 42 for technological services.
Exploring the trade marks of FC Liverpool, Standard Chartered, and Carlsberg

In this edition, we’ll unravel the intricate stories behind the trademarked identities of FC Liverpool, Standard Chartered, and Carlsberg, exploring the rich tapestry that intertwines sports, business, and brand recognition.
The Barbie’s world is an empire!

In this edition, we’re taking a deep dive into the fascinating journey of Barbie, one of the best-selling toys and an iconic figure in mass culture. Ruth Handler, the visionary creator, may not have anticipated the global phenomenon her creation would become, but the success of Barbie underscores the importance of trade mark registration.