Coffee Clash: ZARA vs. Zicaffe

Are the marks ‘ZACAFFE’ and ‘ZICAFFE’ similar? 🤔

The European Union Intellectual Property Office will be confronted with this question. 🏛

A few months ago, ZARA applied within EUIPO to register the trademark ‘ZACAFFE’ for its new line of coffee shops, which was met with opposition from Italian coffee roaster Zicaffe, arguing that the name ‘ZACAFFE’ is too similar to their registered mark ‘ZICAFFE’, which is likely to confuse consumers. ☕⚖

Zicaffe claims that the trademarks under comparison are phonetically, visually and conceptually similar, especially as they operate in the same sector. 🔍📊

The dispute highlights the challenges faced by brands which want to expand into new market sectors. 🌍📈

Follow us to find out what line of defence ZARA will take in this dispute! 📢👀