Could James Bond lose his famous ‘007’ trademark?

Austrian property developer Josef Kleindienst, known for his ambitious real estate projects in the United Arab Emirates, has decided to challenge the owners of the ‘007’ trademark. 🤯

This is because he claims that the brand owners are not actively using the ‘007’ trademark in certain areas, such as vehicles, real-estate or software. 🚗🏘💻

While these actions may lead to the invalidation of some registrations, experts point out that the use of these marks by others may still infringe copyright and confuse consumers, as they will still associate the ‘007’ trademark with the British super-agent. 🧠💔

Consequently, even if the Austrian developer is successful in invalidating parts of the marks, the use of the marks may be risky. ⚠

So what’s the future for the famous agent’s mark? Follow us to find out how this dispute will end! 🎬🍿