Exploring Unconventional Trademarks

You already know the basic types of trademarks – word marks, graphic marks or word and graphic marks as well as examples of them!

But have you ever heard about NON-CONVENTIONAL sound trademarks?

Surely you are familiar with the distinctive lion’s roar appearing in the leads of films produced by Metro Goldwyn-Mayer Lion Corporation or Lord Vader’s breath from the Star Wars film.

Did you know that these are sound trademarks for which protection rights have been granted? 

Although it takes more effort to register such type of trademarks, you should know that it is possible!

What other unconventional trademarks can indicate the source of a goods or services from a particular entrepreneur?

Do you think that a smell can become a trademark?

This question should be answered YES, here are only some examples of smell trademarks that have been granted protection:

• smell of freshly cut grass, registered for tennis balls;

• darts smelling of bitter beer;

• or a floral scent reminiscent of roses registered for tyres.