Global Brands Face Local Rules

Global recognition is the dream, but does it guarantee trademark protection? 🤔 The shocking case of TikTok’s ‘well-known trademark’ application in India proves that the answer is a definitive NO. 🤯

While TikTok presented overwhelming evidence of its massive market power and global fame, the court upheld the rejection based on one factor: local law and national security concerns. 🇮🇳

This is a critical lesson for every global brand: your ‘acceptability’ in light of the local legal and political context always trumps worldwide popularity. 👑 Don’t confuse fame with guaranteed rights! Swipe to learn why local laws always have the final say. ➡