Haribo’s Bear Outline Secures Trademark Protection in EUIPO Ruling

HARIBO 🐻✨

Do the outlines of the Haribo Deutschland bear have distinctive character? 🤔

From a recent decision issued by the EUIPO it seems that yes! ✅

In 2024, the EUIPO Board of Appeal released an important decision concerning Haribo’s trademark application for bear outlines. 📜

This decision shows that even minimalist teddy bear outlines have sufficient distinctiveness. The decision underlines that even the simplistic outline of the Haribo bear is instantly recognisable as a symbol of the HARIBO brand, forming an integral part of the brand identity that has been built up over decades, allowing the company to protect its image and position in the market. 🛡️

Based on this example, remember that even the simplest representations can be effectively protected if they are recognisable in the market! 🏷️✨