How does Lady Gaga protect her brand?

✅Her company, Ate My Heart Inc, has registered a number of trademarks covering various categories of products and services around the world.

✅In the US, she has registered trademarks for the name ‘LADY GAGA’ in various classes, including: entertainment and live performance, fashion apparel and accessories, beauty and toiletry products, leather products and accessories.

✅On the other hand, in the UK, her trademark ‘Lady GaGa’ is registered in Class 3, covering cosmetics, perfumes and toiletry products.

✅Lady Gaga has also registered trademarks with the EUIPO since 2010 and 2011, such as ‘LADY GAGA’ and ‘LADY GAGA FAME’.

⚖️Lady Gaga’s trade mark registration is intended to effectively counter unauthorised use of her brand by others in the market!