Is Your Brand’s Name Good Enough?

Imagine you’ve launched a product, but its name is so descriptive that it’s legally considered “weak.” 🤯 That’s the Descriptive Dilemma — a challenge that puts your brand at risk, and it’s a common theme in trademark law.

In a legal sense, a name’s strength is measured on a “Spectrum of Distinctiveness,” from generic to highly unique. 🌈 When a name like “Spectacles” is rejected, it’s because it falls on the descriptive end, directly describing the product. This creates a legal battle to prove that your name has acquired “secondary meaning” and is now associated with your specific brand. 🧠

Swipe to understand the spectrum, navigate the descriptive dilemma, and learn the legal strategies that can save your brand! ➡️