Lamar Jackson vs. Dale Jr.: Trademark Showdown Over the Iconic No. 8

Lamar Jackson’s No. 8

NFL star Lamar Jackson is locked in a trademark battle for the iconic No. 8 as NASCAR legend Dale Earnhardt Jr. is seeking to update his own No. 8 trademark, prompting Jackson to defend his claim to the number.

Jackson, who has built his brand around No. 8 with brands like “Era 8,” argues that allowing similar marks could confuse fans.

This fight highlights how much athletes protect their personal branding and the legacy associated with their chosen numbers. We’ll have to see how this whole thing shakes out and who ends up losing their number.