LVMH: The Powerhouse of Luxury Brands and Intellectual Property Protection

The group consists of as many as 60 different brands, operating in...

What is hidden under the LVMH? 🤔

It stands for Louis Vuitton Moët Hennessy – which is one of the world’s largest luxury goods manufacturers based in Paris 🇫🇷.

The group consists of as many as 60 different brands, operating in divisions such as clothing 👗, perfume 🌸 or alcoholic beverages 🍷.

LVMH includes brands such as Moët & Chandon 🍾, Hennessy 🥃, Dom Pérignon 🍾, TAG Heuer ⌚, Louis Vuitton 👜, Tiffany & Co. 💍, Fendi 👠, Kenzo 👕, Christian Dior Perfums 🌹, Sephora 💄 and Marc Jacobs 👓.

How does such a well-known and powerful group take care to protect its intellectual property rights? 🛡️

Not only do most of these brands have their own registered trademarks ®️, but as Louis Vuitton Moët Hennessy they have registered trademarks, both word and word/figurative, such as LVMH, LVMH Lighting or LVMHappening EXCLUSIVELY YOURS ™️.

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