McDonald’s in the Shadow of Christmas Controversy

The Dutch branch of McDonald’s released an AI-generated Christmas advert, but instead of bringing a smile to people’s faces, it was met with a wave of criticism.

The AI-generated commercial presented ‘most terrible time of the year’ – the chaos of Christmas preparations, including Santa Claus stuck in traffic and a cyclist falling over in the snow – and the message was to hide in McDonald’s and survive the holidays.

McDonald’s decided to remove its ad after a wave of negative comments saying that the ad ‘ruined the Christmas spirit’ and looked too artificial and inauthentic.

This example shows that while AI is a useful tool, it cannot replace humans’ emotions and traditions!