Off-White™: How Trademarks Shape a Global Streetwear Icon

Standing in front of the iconic Off-White™ store at Paragon Shopping Mall in Singapore, pointing to one of the most recognizable fashion brands in the world! 🌍

Off-White™, founded by the visionary Virgil Abloh, has not only revolutionized streetwear but also made significant strides in the world of trademarks. From their signature red zip tie to the unique use of quotation marks, Off-White™ has successfully secured trademarks that set them apart in the fashion industry.

As a trademark lawyer, it’s fascinating to see how strategic branding and trademark protection can elevate a brand’s identity and value. 💼🔍

Stay tuned for more insights on trademarks and brand protection! 💡