Prada S.p.A., the iconic Italian luxury fashion house, is reportedly close to finalizing a deal to acquire Versaceย from Capri Holdings Ltd. for approximately โฌ1.5 billion ($1.6 billion) ๐ถ๐ธ. This acquisition would unite two of Italy’s most renowned fashion brands, enhancing PRADA’s presence in the global luxury market ๐๐ .
The deal, expected to be finalized soon, marks a significant moment for Italian fashion ๐ฎ๐น, reversing the trend of major Italian houses being acquired by foreign companies ๐. PRADA aims to leverage Versace’s brand potential to strengthen its competitive position against luxury giants like LVMH and KERING. ๐๐ผ.
PRADA’s strong financial performance, including a 17% revenue increase last year ๐, positions it well for this investment ๐ช.
The acquisition is expected to enhance PRADA’s competitive edge and pave the way for future growth ๐.