STOP Brand Expiring

If you stop using your trademark in a foreign country, you could legally lose it! 🤯
This is the scary reality of the “Use It or Lose It” rule that governs trademarks worldwide. When a global brand leaves a market, like Starbucks exiting Russia, they face a ticking clock ⏳ before competitors can snatch their name.
Let’s break down the critical defensive IP strategy used by major corporations: how they file legal paperwork to secure their brand for decades, even when they aren’t actively selling. It’s the ultimate long-term insurance policy against losing a valuable asset! 🛡️
Learn to potentially protect your brand in the future, even in inactive markets! 👇